Services
VIDEO PRODUCTIONS
Our ZebraBOT St.Martin production team, operating under the name Paradise Media Productions (PMP) produces High Definition video content. In state-of-the-art video production facilities we produce clips, commercials, music videos, documentaries, video webinars, infomercials and virtual tours of any property or vessel for rent or for sale. Studio and on-location equipment is HD/SD format with top notch audio recording equipment. PMP also assists a wide variety of corporate clients in their audiovisual needs, such as product introductions, corporate presentations and seminars. Professional in-house DVD/CD duplication equipment is capable of delivering high quality, ink-on DVD/CD copies in small or large quantities with a quick turn around. For a full description of PMP’s capabilities, please visit Paradise Media Productions.
MARKETING
ZebraBOT Saint Martin combines many years of local and international marketing experience in-house. With online marketing now taking precedence as a result of some 80 to 85% of travel bookings concluded on the internet, ZebraBOT Marketing is based on cross channel multimedia marketing knowledge combined with the latest technology insight, human behaviour and sales lead generation. At ZebraBOT Marketing, we’re of the opinion that the Internet has allowed us to retrieve relevant information from a massive set of personal data, which in turn enables us to ultimately market on a truly personalized level, one-to-one. This we see as the holy grail of marketing.
Being constantly bombarded with irrelevant advertising is irritating. Qualified sales leads, is what every business needs and that’s what we specialize in when it comes to travel and leisure. More relevant information can be found at Total Media Professionals (TMP).
ADVERTISING
ZebraBOT’s revolutionary concept of a “vertical pocket market search engine” is becoming the focal point of Yahoo, Google and Ask. It’s all about finding qualified sales leads, and that is a long way down the ladder of search with the major search engines. To explain the words: Vertical — ZebraBOT only targets the travel and leisure industry. Pocket Market — ZebraBOT only features the island of St. Maarten – Saint Martin. Search Engine — you search and we’ll take you there! ZebraBOT had this foresight more than three years ago. “Think Global but Act Local” does not only ring a nice slogan but underlines the reality of today’s online marketing strategy and search strategy. The volume of response from ZebraBOT might be lower than that of Google, Yahoo or MSN, but most often have a much higher Return on Investment on your PayPerClick (PPC) campaign. Remember it’s all about Qualified Sales Lead Generation.
SEARCH ENGINE OPTIMIZATION
The Internet sizzles with Buzzwords. Homepages, landing pages, rich media, RSS feeds, Affiliate Marketing, E-mail Marketing, Banner advertising, Keyword Targeting, Social Networks, WOM (word of mouth) and so on. The concepts of SEO/SEM (Search Engine Optimization and Search Engine Marketing) were buzz words less than 5 years ago. Today the expertise to back up the relevance of these words requires an intimate knowledge of how search engines work where it comes to rating and ranking your website. Although it is clearly defined, the rules of SEO have not been identified as yet as the search engines to this day are constantly fine-tuning the criteria based on algorithms, consumer behaviour and many more aspects. Our ZebraBOT SEO team has put together a simple list of common landing page mistakes that prevent websites from being visible or ranked. Considering that the entire landing page of a website is one elaborate plan to get people to complete one single action, here are some of the most common mistakes:
- Below the Fold Call To Action – if it’s not visible on the screen, you loose
- Collecting Unnecessary Data – simplify data collection as it turns people away
- Absence of Testimonial – testimonials, true or faked, give legitimacy
- Too Many Calls to Action – one, maximum 2…no more
- Call to Action Not Distinguished or Obvious – a matter of obvious design
- Using Flash, Video, or Other ‘plug-in required’ design element- not everyone has state-of-the-art computer and/or internet connection
- PPC Not Directed to Landing Page - it’s all about directing the site visitor
- Mismatched URL and landing page focus– don’t confuse search and inquiry
ZebraBOT’s SEO/SEM team stays on the “ball” when it comes to search, ranking and rating of websites.
Visit the ZebraBOT SEO strategy program and see how your website can benefit.
WEBSITE DEVELOPMENT
ZebraBOT’s web design and development department operates under the name Blade, Cutting Edge Web Development. Blade’s conceptual marketing approach to website development is time proven, from the creation of a basic web presence to the intricacies of dynamic websites with back-end databases and payment solutions. Our preferences are based on ranking success and convergence.
We will go to the extreme, if and when explanations are needed to determine the most successful design, functionality and matching search engine criteria.
DIGITAL IMAGING
We offer complete services for image control and manipulation including on-staff PhotoShop and Aperture specialists, have professional photographers on-staff for on-location shoots, and have in-house light-box studio facilities for product photography. A good picture may be worth a thousand words so imagine the impact of poor digital quality.
