So, now you have a website. Your homepage looks slick, your landing pages seem informative and your reservation system and payment gateway seem to function, but you don’t see any reservations or money coming in. What’s wrong????
Well, to put it bluntly, you may have a nice brochure on the worldwide web, but nobody sees it unless you give them the domain name. The search engines like Google, Yahoo, MSN, Ask, Altavista and many more, simply don’t see you on the worldwide web!!
Why, because visuals don’t rate, only text does. Text is coded on relevance for any person searching the internet for information. Very bright people at Google and other search engines (yes including ZebraBOT) have developed mathematical algorithms that recognize the relevance for researching a topic. And that’s where it all starts - keyword rich copy, keyword phrases – whether you buy them or write them into your copy, the right keywords and phrases will ultimately get you ranking on the search engines. But that is a fulltime highly qualified job in itself.
ZebraBOT offers Search Engine Optimization and Search Engine Marketing services through our staff of experts that can assist you in all the areas of website ranking, analyzing and improving relevancy of your website through:
- home page optimization
- landing pages optimization
- creation of indented search engine ranking
- link and affiliation strategies
- search engine submissions
- traffic and ranking statistics
- conversion strategies with email data-bases
- word of mouth strategies
- qualified sales lead generation strategies
There are hundreds of different ways that people can mess up their sites. Based on our experience from working with numerous clients, here are the 10 most common problems that we find:
- Broken information architecture - These are sites that fail to map the nature of the information they are providing into an understandable hierarchy. Bad for users and search engines.
- Poor site usability and navigation - Results in poor conversion rates, poor lifetime value per visitor, and a less attractive site for linking to.
- Mismanaged internal link juice - Some sites allocate their link juice poorly, resulting in not enough of it going to their most important pages.
- Content getting buried over time - A surprising number of sites that create huge amounts of content use publishing systems that buries stuff over time. Such a lost opportunity. People and crawlers are looking for this stuff, don't hide it!
- Bad redirects – Too many webmaster without a background in SEO default to using a 302 redirect.
- Poor titles and headers - Keyword tools are wonderful weapons. These are valuable for far more than SEO. Keyword tools tell you what language people use when referring to your products and services. Even in a world without web sites, this is something you would want to know and put in your headings and slogans. Then you need to make sure you have pages and content that addresses the major topic areas that relate to your business.
- Insufficient content - No content (or tools) means no links means no traffic. It's that simple. What unique value are you offering a visitor to your web site? Why would someone link to your site?
- Duplicate content – Too many sites create too much duplicate content. It's a common killer, and it's a very big factor in poor page rank management.
- All flash site - Very, very pretty, but not a great experience for a crawler. This does not mean you can't have an (almost) all Flash site. Just make sure you offer text link navigation options and use a technique like Scalable Inman Flash Replacement (sIFR) to tell the crawler what is in the movie.
- Same meta description (and keywords) on every page - These elements are included in duplicate content filter checks by the search engines. And, of course, the meta description is important because it often gets used as the description that the search engine uses for your web page, so make sure it describes the unique info to be found on that particular page in relation to your message relevancy.
We have run into many other problems along the way, of course, but these are the most common offenders.
If your website does not produce qualified sales leads and a respectable conversion of sales, as a result of inadequate ranking, than you may want to let us help you by filling out the form below:
- Provide us correct URL (e.g.) http://www.yourdomainname.com (or org, net, info, biz)
- Tell us which pages are your landing pages (full URL e.g. http://www.yourdomainname.com/landing (or anything that you have people come to via a link))
- We will analyze your site for Free and provide you with a target specified quotation using the latest optimization research tools
- Once you give us the "go ahead" based on the quotation, we will then optimize your page(s), zip the relevant new code and store it on our site for your retrieval
- Next we send you an e-mail with link to the payment gateway
- Use your Credit Card or Visa Debit Card to pay the contracted fee amount and once processed (instantaneous) you will be redirected to your link
- Download your optimized "zip" file and pass it on to your webmaster for upload to your site
- Alternatively you can have us upload it to your site if you provide us with domain hosting information, passwords etc. and once we are done you may change your password.
Simple, fast and effective.
